Why Your Business Should Use Video Marketing
80% of global internet consumption is set to be video content by the year 2021.
Business marketing video content, leads to a 157% increase in the organic traffic from search engine result pages. Around 55% of all Google search results contain at least one video……….
The age of technology and development which surrounds us today has led to avenues within the field of marketing including that of video marketing. Known to be a ‘forward-facing’ marketing tool, video marketing has truly risen to prominence within the recent years, tapping into the growing market of tech-savvy consumers; in fact, according to statistics, 80% of global internet consumption is set to be video content by the year 2021.
However, prior to delving into the benefits of video marketing, we first ought to establish what exactly is video marketing? In the simplest of explanations, video marketing is essentially a key tool within your marketing campaign, which utilises engaging videos to drive forth your overall marketing strategy.
Needless to say, this affordable tool is especially useful for small businesses whereby from creating brand awareness, promoting your brand and on to advertising your business’ offering online, video marketing enables you to engage your target audience with your brand i.e. building customer rapport, whilst keeping your expenses on track.
Search Engine Optimisation
From helping to build backlinks to your websites and on to boosting shares and likes, your site’s search ranking can be improved thus driving further traffic to your site. In fact, video content leads to a 157% increase in the organic traffic from search engine result pages (SERPs) not to mention 55% of Google searches have at least one video in them, thereby allowing you to improve your site’s ranking within the SERP via optimized videos.
“Think of a time where you have watched a promotional video and compare that to reading about the same content; from the two which medium is most memorable?“
Social Media Sharing
The age of viral videos has truly provided us with a great opportunity to get our content into the world at an unimaginable speed, with mobile video consumers sharing videos with one another particularly via social media; Facebook and Twitter leading the way.
From un-boxing videos to promotional/advertising ones, the resultant of such videos has been a conversion of leads into actual consumers of products and services. The latter have the ability to propagate positively about your product via word of mouth.
Videos have been known to boost information retention, whereby the customer utilises the relevant imagery within the videos to recall the message within the video.
Think of a time where you have watched a promotional video and compare that to reading about the same content; from the two, which medium is most memorable? Our best guess would be the former i.e. the promotional video.
Inevitably, you need to be utilizing video marketing not only as tool towards engaging the target audience with your brand, but converting these individuals into leads and eventually customers of your product/service.
The best way forth is to develop a strategy for your desired video marketing along with planning the content and aim of the video; next develop measures via which you can measure the success of the medium and then test the video (first at a small scale and upon success, promoting it on a larger scale).
In saying this, at LearnDev we want to ensure that you are able to utilise this medium effectively with affordable options. Contact us now for information and guidance on how video marketing can help promote your business.